Storylines Live
Episode 8: The Power of Stories: Using Connections and Collaboration for Business Growth with Susan Finch
In this episode of Storylines Live, Paul speaks with Susan Finch about the power of storytelling in business. With over 30 years of experience in the marketing industry, Susan is passionate about creating and implementing data-driven strategies that help her clients grow their reputation, reach, and authority. As president and owner of Funnel Media Group, she leads a team of experts in producing podcasts, videos, and voiceovers for B2B clients across various sectors. In this episode, Paul and Susan dive into the unexpected benefits of podcasting and highlight the value of storytelling in connecting with others.
Key Takeaways
- It is important to be brutally, but gently, honest with clients to foster trust and build strong relationships.
- The best way to help clients is to alleviate tasks outside their core strengths.
- Storytelling is vital when shaping client narratives and building credibility.
- Building and maintaining strong professional relationships is how you keep long-term clients.
- Be upfront with clients about mistakes and resolve them quickly to strengthen credibility and trust with clients.
Timestamps
00:10 Host Introduction
00:39 Guest Introduction: Susan Finch
01:50 The Significance of Podcasting
4:19 The Value of B2B Storytelling
07:49 Business Collaboration
08:33 How Susan’s Story Powers Her Work
13:20 Building Client Trust Through Storytelling
15:45 Susan’s Approach to Business
21:51 What Led Susan to Become an Entrepreneur
25:00 Why Client Relationships are Built on Trust and Accountability
28:21 How to Connect with Susan Online
Related Episodes
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Connect with Susan Finch
Learn more about Susan Finch Solutions.
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