Storylines Live

Jody Fisher has worked in New York City PR for more than 20 years, representing clients in healthcare, higher education, financial services, real estate, entertainment and nonprofits. Jody started his own PR agency just this year, after building a PR practice for a local marketing company that went from zero to high six figures in just a few years. He also hosts The PR Podcast, which interviews people who play a role in how news gets made. Jody also offers tips and insights on his social media channels for experienced and novice PR pros.

Key Takeaways

Positive media coverage stems from businesses doing the right thing, especially in challenging situations.
PR professionals should see themselves as counselors who help clients navigate crises by advising them to do the right thing, even when it's difficult.
A fresh angle or unique viewpoint can make a story stand out and capture the media's attention, which is essential for getting coverage.
Journalists play a key role in keeping society informed, asking challenging questions, and telling both positive and negative stories that impact people’s lives.
More media outlets, not fewer, are necessary for a well-informed society, and that journalists should be trusted to do their job without interference.