Storylines Live

Diane Helbig is an internationally recognized business and leadership development advisor, author, award-winning speaker, workshop facilitator, and podcast host. Diane works with her clients to create, implement, and monitor individualized strategies that result in better communication and increased performance. In this episode of Storylines Live, we speak with Diane about the importance of understanding your clients’ stories to create custom solutions and achieve optimal business growth.

Key Takeaways

Successful sales are rooted in curiosity, asking thoughtful questions, and genuinely understanding a prospect’s needs rather than focusing on convincing or persuading them.
Avoid cookie-cutter solutions and instead develop strategies that align with what is natural and effective for each business owner.
Many small business owners struggle with ineffective, outdated sales methods or focus too heavily on revenue without considering profitability or fit.
While virtual tools have broadened opportunities for remote work and interaction, in-person engagement has irreplicable value for building trust and fostering deeper connections.
Straightforward changes have a significant impact.