Storylines Live
Episode 4: Love, Care, and Respect: The Keys to an Effective Sales Approach with Connie Whitman
Connie Whitman, MBA, is an author, podcast host, and CEO of Changing the Sales Game. She focuses on a unique approach that has led her to years of success in sales, emphasizing love, care, and respect as the critical foundation to any mutually profitable business relationship. In this episode of Storylines Live, we speak with Connie about her experiences and dive into the power of building genuine relationships when selling to clients.
Key Takeaways
- Building trust, respect, and care creates a "castle" of loyalty where clients welcome you in, while competitors using pushy tactics are left on the outside.
- In sales and communication, being clear and concise inspires confidence and drives decision-making.
- Tailored approaches to sales ensure authenticity and help people uncover their "superpower" in sales.
- Follow-up and consistency yield long-term results.
- Use the “70/30 Rule” for client interactions: listen 70% of the time and talk 30%.
Timestamps
01:41 Host Introduction
02:22 Guest Introduction: Connie Whitman
03:12 Connie’s Philosophy Behind Changing the Sales Game
04:29 About Connie’s Podcasts: Changing the Sales Game and Enlightenment of Change.
07:00 The Importance of Collaboration and Partnerships in Business
11:05 The Role of Love, Care, and Respect in Successful Sales
13:32 The Role of Storytelling in Business and Building Trust
17:54 “The Three Little Pigs” Reimagined
20:19 Connie’s Customized Sales Training Approach
26:04 Connie and Paul’s Collaboration on the Book Ready, Connect, Grow and its Themes
27:55 The “70/30 Rule” for Listening
30:00 How to Connect with Connie Online
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Connect with Connie Whitman
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Listen to her podcasts, Changing the Sales Game and Enlightenment of Change.
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