Storylines Live
Episode 37: Chapters with Paul: Story Archetypes
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul takes us through his professional journey: his early years working in journalism in Washington D.C., his transition to working in crisis PR for major companies, and the creation of WordWrite. He also discusses WordWrite’s growth over the years, his book, his passions outside of work, and how he fuels his creativity through his band, The Altered Egos.
Key Takeaways
- A diverse career path, spanning journalism and public relations, provides invaluable experience in understanding and crafting compelling stories.
- The ability to adapt to evolving media landscapes, including the rise of multimedia journalism, is crucial for success in communication.
- Understanding the nuances of storytelling, both in reporting and editing, is essential for effective crisis communication and building brand narratives.
- Starting a business is often driven by a recognized need, in Paul's case, helping organizations effectively communicate their stories.
- Maintaining creative outlets, such as music, fosters personal growth and enhances the ability to approach professional challenges with fresh perspectives.
Timestamps
01:46 Host Introduction
03:56 Paul’s Capital S Story
07:41 Being a Reporter Versus Being an Editor
09:46 Paul’s move to Pittsburgh and Transition to PR
14:37 Why Paul Started WordWrite
16:45 WordWrite’s Services
19:57 About Paul’s Book, Finding Your Capital S Story
21:35 How to Connect with WordWrite
Related Episodes
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Learn how WordWrite helps businesses uncover their Capital S Stories.