Storylines Live
Episode 36: Chapters with Paul: Social Media and Storytelling
For the first time on Storylines Live, Paul Furiga, our Chief Storyteller and host, steps into the hot seat to discuss how social media has changed storytelling. With over three decades of experience in the marketing and public relations industries, Paul shares how the brain interacts with social media, why brands need to be authentic and relatable to accurately share their Capital S Story, and the future of social media with AI’s influence.
Key Takeaways
- While social media offers immediacy, carefully crafted stories are essential to cut through the noise and leave a lasting impact.
- Brands should leverage social media tools strategically to enhance, not overshadow, the core narrative of their story.
- Establishing clear social media guidelines is crucial for companies to manage their brand image and mitigate potential controversies.
- Complex stories can be effectively told on various social media platforms, offering opportunities for serialized content and long-term engagement.
- Although AI can be a helpful tool for storytellers, relying on it to generate content entirely carries risks, including detection and a loss of authentic connection.
Timestamps
01:15 Host Introduction
01:59 Guest Introduction: Paul Furiga
02:40 How Social Media has Changed Storytelling
05:26 How Brands can be Relatable While Telling Their Story
07:42 Social Media Guidelines for Companies
11:19 The Future of Social Media with AI
15:48 How to Connect with WordWrite
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