Storylines Live
Episode 32: The Storytelling Strategy for Mission-Driven Brands with Sara Lohse
Sara Lohse, AFC® is an award-winning author, storyteller, and brand architect with a knack for turning narratives into connections. In this episode, Paul and Sara discuss how she uses her passion and talent to help mission-driven brands amplify their impact and the importance of using story to connect with business owners and their audiences.
Key Takeaways
- Genuine partnerships, not just transactions, are essential for effective storytelling and business growth.
- Personal, even humorous, stories can be transformative and lead to unexpected professional opportunities.
- In a saturated market, authentic storytelling builds trust and humanizes brands, fostering deeper connections with audiences.
- Effective storytelling involves not just recounting events, but revealing the underlying value and lessons learned.
- Everyone has valuable stories, and with the right guidance, these stories can be powerful tools for personal and professional development.
Timestamps
02:41 Host Introduction
03:25 Guest Introduction: Sara Lohse
07:57 Sara’s Tattoo Story
11:42 The Importance of Storytelling in Marketing
15:56 How Sara’s Background in Finance Helps Her Now
19:27 Why Sara Started her Own Company
24:44 How Sara Helps Her Clients
27:58 How to Connect with Sara Online
Related Episodes
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Connect with Sara Lohse
Learn more about Branded.
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