Storylines Live
Episode 30: AI, Marketing, and the Human Element in Recruiting with Todd Raphael
Todd Raphael, a Senior Marketer and Storyteller for AI companies, is a seasoned marketing and journalism expert. In this episode Paul and Todd dive deep into the world of content strategy, the evolving role of AI in talent acquisition, and how companies can better leverage AI-driven tools to enhance their recruiting processes.
Key Takeaways
- Journalism and marketing share core skills—both rely on curiosity, storytelling, and asking the right questions.
- Great marketing is story-driven, focusing on human impact rather than technical details.
- Clear, relatable messaging wins, making complex ideas engaging and easy to understand.
- Employees find meaning in their work when they see how their contributions make a difference.
- Effective storytelling answers “why”, helping businesses attract customers, employees, and investors.
Timestamps
02:41 Host Introduction
03:25 Guest Introduction: Todd Raphael
07:07 Todd’s Perspective on Clarity in Storytelling
10:54 The Importance of Authenticity in Employer Branding
19:06 How Storytelling Applies in Marketing and PR
21:02 Examples of AI’s Positive Impact
25:49 Sparking Curiosity when Telling Stories
28:43 How to Connect with Todd Online
Related Episodes
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