Storylines Live
Episode 22: From Startup to Success: The Making of a Marketing Leader with Kayla Starta
Kayla Starta, Co-Founder and CMO of Refresh Digital Strategy, started her entrepreneurial journey by launching her own digital marketing firm. After several years in business and a strategic merger, Starta continues to serve small businesses in a greater capacity. In this episode, Paul and Kayla discuss the entrepreneurial journey, the importance of partnerships, and utilizing storytelling for continual client growth.
Key Takeaways
- Authentic storytelling is the foundation of great marketing, helping businesses connect with their audiences on a deeper level.
- AI is a powerful tool but should be used strategically, enhancing efficiency without replacing human creativity and personalization.
- Small businesses benefit most from marketing strategies tailored to their unique needs, rather than one-size-fits-all solutions.
- Consistency in messaging and branding builds trust and recognition, making businesses more memorable to potential customers.
- Digital marketing success comes from a mix of strategy, adaptability, and strong relationships, rather than just chasing trends or platforms.
Timestamps
01:45 Host Introduction
02:28 Guest Introduction: Kayla Starta
05:00 Why “Partnership” is a Key Element of Kayla’s Capital S Story
06:48 Kayla’s Personal Journey into Marketing and Entrepreneurship
10:54 The Business Merger and Founding of Refresh
17:18 How Refresh Helps Small Businesses
19:40 The Most Rewarding Part of the Job
24:45 The Power of Strategy
25:49 Navigating Digital Changes
26:45 How to Connect with Kayla Online
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