Storylines Live
Episode 21: The Power of Storytelling in Sales with Stephen Steers
Stephen Steers helps professional services firms tell the stories that get customers excited to buy, and has consulted, advised and led workshops for more than 750+ companies from 30 countries. In this episode, Paul and Stephen discuss how effective sales is about listening, learning and connecting through stories.
Key Takeaways
- Human connection is irreplaceable in sales; AI may enhance efficiency, but it cannot build trust or relationships.
- Storytelling is a powerful sales tool, helping prospects see themselves in the solution and driving stronger conversions.
- Over-automation can hurt sales efforts because removing the personal touch makes it harder to differentiate from competitors.
- Sales training is often neglected, yet it’s crucial for companies—especially startups—to scale effectively.
- Adaptability and intentionality set top salespeople apart, ensuring they stay relevant and resonate with their audience.
Timestamps
01:44 Host Introduction
02:26 Guest Introduction: Stephen Steers
03:39 The Impact of Storytelling on Sales
04:42 The Importance of Investing in Storytelling
06:23 Stephen’s Capital S Story
15:39 AI Tools in Sales and their Limitations
17:40 How Stephen got into Sales and Started his own Company
20:07 What Makes Stephen Different
25:45 How to Connect with Stephen Online
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