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Storylines Live

Episode 2: Reaching Your Target Audience, Podcasting and the Super Bowl with Christoph Trappe

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Christoph Trappe is an author, content strategist, and top global podcaster. He is also the director of content strategy at Growgetter, a growth marketing firm that drives growth for businesses in the data, insights, and analytics sectors. In this episode of Storylines Live, we spoke with Christoph about reaching the right audiences through targeted storytelling, engagement, and making connections.

Key Takeaways

  1. Unique, personal, and engaging stories are essential for standing out in today’s saturated content landscape. 
  2. Success in storytelling and marketing requires leveraging multiple platforms like podcasts, articles, social media, and live streams. 
  3. Marketing efforts, especially through content like podcasts, need to be consistent and sustained.  
  4. Understanding the size and needs of your target market helps craft strategies that resonate with potential buyers rather than chasing vanity metrics. 
  5. While likes, shares, and comments on social media are important, many high-value clients or customers may engage passively. 

Timestamps

01:43 Host Introduction 

02:26 Guest Introduction: Christoph Trappe 

03:08 About Christoph’s Podcast: The Business Storytelling Show 

05:10 The Capital “S” Story and Its Importance 

07:33 Christoph’s Journey into Storytelling and Podcasting 

12:11 Journalism’s Role in Business Storytelling 

14:35 About Kristoff’s Work in Multi-Channel Storytelling 

16:23 Importance of Unique Stories and Personal Touch 

21:34 Reaching the Right Audience 

23:20 Consistency in Content Strategy and Podcasting 

26:47 Sucess Definitions for Niche Markets 

27:55 Audience Intent and Changing Ad Creativity 

30:04 How to Connect with Cristoph Online 

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Connect with Christoph Trappe

Visit his website. 

Listen to his podcast, The Business Storytelling Podcast. 

Learn more about GrowGetter.io. 
 

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