Storylines Live
Episode 17: Passing the Torch: Empowering Future Generations through Storytelling and Impact with Moshe Amsel

Moshe Amsel’s grandfather came from Nazi Germany with nothing when he was eleven years old. He used the wealth he made from multiple business ventures to provide the down payments for first-time home purchases for his 36 grandchildren. Amsel’s experience as a recipient of generational wealth was so positive that he decided his entire focus would be helping others do the same. In this episode of Storylines Live, Paul and Moshe discuss the importance of having a focus as a business owner and how you can get the most out of your business.
Key Takeaways
- Profitability should be prioritized—a system like Profit First ensures businesses generate real profit, not just revenue.
- Law firms struggle with differentiation and efficiency, often leading to low profit margins despite high revenue.
- Small financial adjustments can drive big gains, as seen in a $7M law firm that grew profitability from under 10% to 25% in 90 days.
- Delegating to experts helps business owners thrive, allowing them to focus on strengths while optimizing key areas like marketing and finance.
- Financial success creates personal freedom, enabling business owners to enjoy life, reduce stress, and build long-term wealth.
Timestamps
02:05 Host Introduction
03:55 Guest Introduction: Moshe Amsel
05:42 About Moshe’s Business, Profit with Law, and Podcast
08:42 Moshe’s Capital S Story
10:58 The Impact of General Wealth
17:59 How Moshe and His Team Provide Value to Businesses
18:49 The Profit First Methodology for Business Financial Management
23:49 Why Moshe and His Team Focus on Law Firms
29:24 – Moshe’s Long-Term Vision: Helping Clients Build Generational Wealth
Related Episodes
Connect with Paul and the WordWrite Team
Follow Paul on LinkedIn.
Follow WordWrite on LinkedIn, Instagram, Facebook, and Twitter (X).
Subscribe to WordWrite’s YouTube channel for more marketing tips and tricks.
Learn how WordWrite helps businesses uncover their Capital S Stories.