Storylines Live

Ben Christensen is the Founder and CEO of Cambium. The company’s story began where his life did, in rural New Mexico. A childhood immersed in woodworking and science instilled in Christensen a deep understanding of sustainable wood use and climate action. He spent a considerable time learning the extent of the challenges posed by wood waste management. In this episode of Storylines Live, Paul and Ben dive into using stories to build connections and add value to business models.

Key Takeaways

Cambium works to keep wood sourcing local, reducing carbon emissions and supporting domestic manufacturing instead of relying on global supply chains.
Cambium’s platform, Trace, provides full supply chain visibility, ensuring accountability and sustainability in the wood industry.
Cambium partners with major brands to repurpose salvaged wood, preventing unnecessary waste and emissions from burning or discarding valuable materials.
By improving inefficiencies in the wood supply chain, Cambium’s approach has the potential to make a large-scale impact on reducing carbon emissions.
CEO Ben Christensen emphasizes the importance of consistency and execution, a mindset reinforced by endurance activities like ultramarathon running.