optimizing your marketing mix
Marketing Audit
In a competitive business landscape, the right marketing strategy can give you the edge you need. But most organizations struggle to identify their true business purpose to audiences, let alone understand if their efforts are getting an optimum return.
Our encompassing review will find what is and isn't working with your strategy and tactics. We offer a fresh perspective, backed by expertise, research and resources, to provide you with guidance and recommendations to make your approach work best for you.
Not sure if you need a marketing audit? Ask yourself these questions. If the answer to any of them is a no, it might be time to take a deep dive into your marketing communications.
Am I achieving my marketing goals?
Am I sharing an authentic Capital S Story?
Am I delivering the right mix of paid, earned, shared and owned content?
Am I connecting with the right audience?
an introduction to crm
HubSpot Implementation Audit
So you took the leap and purchased HubSpot as your inbound marketing tool and CRM platform. First, kudos on a great choice. Second, have you got it figured out yet?
HubSpot is a great vehicle to drive your marketing efforts to the next level, but we've found that sometimes users just need a little extra support when transitioning to the platform. We'll help introduce you to the fundamentals, including the important touch points for engaging your audience and understanding lead generation.
Not sure if you need an audit? Ask yourself...
Have I identified the goals I want HubSpot to help me achieve?
What type of person do I want to engage with when creating content?
Are my inbound marketing efforts aligned?
What are the best practices to setting up a successful workflow?
taking your account to the next level
HubSpot 2.0 Audit
So you're comfortable with HubSpot and are beginning to see the fruits of your inbound marketing strategy. But there's a nagging feeling — can you be doing more?
Yes, almost certainly. The functionalities available in HubSpot far surpass most CRM tools, and we’re here to review the additional actions you can take to leverage those tools. It's time to go from novice to expert.
Not sure if you need an audit? Ask yourself...
What sources and types of content are driving the most traffic to my website?
Is my content performing well on search engines?
Are my web pages organized correctly?
How am I identifying high value contacts?
EXPLORE
Our audits start with deep dive sessions alongside your key team members to ingrain ourselves in your marketing efforts and see where we can help.
EVALUATE
Once we've collaborated with your team on how we can help, our audit team will check all the nooks and crannies to see where you can optimize your efforts.
RECAPITULATE
All good things come to an end. But before they do, we'll share all the insights we gleaned from your audit, and make sure you're on the right path for the future.