Professional Storytelling and Strategic Communication Perspective Blogs : writing

Writing a Book: Paul chats about the writing process, routine and inspiration

Why did you want to write a book? And how did you land on the topic?

Brand Journalism: Why more marketers have become publishers too

A version of this post previously appeared on the Public Relations Professionals of India blog.

Writing What You Don't Know

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to..