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Professional Storytelling and Strategic Communication Perspective Blogs : WordWrite Communications

A Year in Review

We thought 2018 was a big a year for WordWrite. In 2019, our 18-year-old story continued to delight us with twists and turns.

The Hero’s Journey: Storytelling Lessons From the Olympics

For the next two weeks, as the Olympic games play out in Sochi, the world will be treated to one repeating story line, over and over again: the hero’s journey.

The Red Cross: Why authentic storytelling beats traditional marketing

One of the most intriguing and powerful examples of storytelling is now underway on the Internet and beyond, thanks to the American Red Cross.

The science that proves the effectiveness of storytelling in business

For several years now, marketers have been trying to convince business leaders around the world that storytelling is a great way to sell more, engage employees and build..
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