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Professional Storytelling and Strategic Communication Perspective Blogs : synaptic storytelling

(Really) Old Lessons in Storytelling for Modern Marketers

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong.

Storytelling: Expectations versus reality

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is..
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