Professional Storytelling and Strategic Communication Perspective Blogs : strategic communications

How and why you should implement video marketing into your business’ strategy

In 2023, it’s almost a necessity to have video content included as part of your business’ holistic marketing strategy. Both long-form and short-form video content are rising in..

The 3 Elements to Great Business Storytelling

The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics, “Godfather” films (OK, that’s debatable) and, of course, elements of stories.

The corporate giant whose LUV for storytelling proves its power

Throughout 2021, one of America’s most iconic companies is celebrating its 50th anniversary with a storytelling extravaganza.

Business leaders: Resist the urge to put marketing tactics before strategy

As I write this, the sun is out.

(Really) Old Lessons in Storytelling for Modern Marketers

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong.

Uncovering compelling human interest stories to promote an event

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially..

Trustworthiness in the Media

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system,..

Successful brand journalism: It’s all about great storytelling

Why are so many organizations creating brand journalism platforms in the 21st century?