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Professional Storytelling and Strategic Communication Perspective Blogs : storytelling (4)

The value of trust: Stephen Covey’s lessons for Penn State

The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death..

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new”..

What Carl Jung teaches us about contemporary PR

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung..

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all..

It's about the content, not the pipes!

Forgive me, but aside from the horrible economy, 2009 is starting to sound a lot like 1999 at the intersection of communication and technology. As with the dot.com explosion,..