Skip to content

Professional Storytelling and Strategic Communication Perspective Blogs : storytelling

Storylines Live Episode 8: Building Relationships and Nurturing Trust with Susan Finch

In this installment of Storylines Live, host Paul Furiga delves into the world of business storytelling with marketing and content strategist Susan Finch. In her work at Susan..

Storylines Live Episode 7: Positive Storytelling and Finding the Right Fit with Jody Fisher

Experienced PR professional and former radio journalist Jody Fisher joins Paul in episode 7 of Storylines Live to discuss the impact of positive storytelling in PR and building..

Storylines Live Episode 6: Custom Solutions for Business Growth with Diane Helbig

WordWrite is back with another exciting episode of Storylines Live, where we chat with Diane Helbig, an accomplished business and leadership development advisor, author, speaker..

Storylines Live Episode 3: Achieving Law Business Growth with Steve Fretzin

In episode three of Storylines Live, Paul welcomes legal business development coach Steve Fretzin to discuss his personal and professional journey, and how he leverages the power..

How to make your story drive results for your organization

Communicators, marketers and business leaders agree: great storytelling is a key pillar of success for an organization. Yet it's the most misunderstood skill for communicators,..

Storylines Live Episode 2: Unlocking the Power of Business Storytelling with Christoph Trappe

In the second episode of the Storylines Live podcast, WordWrite chief storyteller Paul Furiga chats with Christoph Trappe, a top global podcaster and director of content strategy..

Great content is still king for marketing ROI

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.

Storylines Live Episode 1: Maximizing the Value of User-Generated Content with Jason Falls

In the ever-evolving world of digital marketing – where everyone has a “brand” and people are constantly searching for new ways to market themselves as “influencers” – the role of..

The Present and Future of PR: Applying the Right Mix of Content and Storytelling for Business Growth

The continuing explosion of content creation tools online is in many ways a sign of how far we have come since the early days of PR and marketing, and the wealth of resources we..

How and why you should implement video marketing into your business’ strategy

In 2023, it’s almost a necessity to have video content included as part of your business’ holistic marketing strategy. Both long-form and short-form video content are rising in..

Differentiating your business depends on driving your story, not your brand

In a quiet scene before the riveting climax of “Skyfall” – which I believe is the best James Bond film of the past 50 years – the caretaker of OO7’s childhood home discusses his..

Speak Up: How (and Why) to Podcast Your Business Story

Raise your hand if you’ve listened to a podcast in the past month.

Asking the Right Storytelling Questions (Answers Might Be the Easy Part)

Journalism is part of WordWrite’s foundation. We seek to be honest brokers of information for our clients and their audiences. We aim to be engaging and entertaining storytellers...

WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling

Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that it’s the last one that’s so crucial to a good story. I’d add another helpful, if..

The Time a Great Storyteller Failed the Crowd

The moment was finally here. The greatly anticipated, prime-time speech during the opening night of the 1988 Democratic Convention was going to be the chance for a promising..