Professional Storytelling and Strategic Communication Perspective Blogs : storycrafting

Differentiating your business depends on driving your story, not your brand

In a quiet scene before the riveting climax of “Skyfall” – which I believe is the best James Bond film of the past 50 years – the caretaker of OO7’s childhood home discusses his..

Business leaders: Resist the urge to put marketing tactics before strategy

As I write this, the sun is out.

Lessons in Trustworthiness from People Who Don’t Trust Easily

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It might..

Will It Blend? With fluent storyteller Tom Dickson, yes!

When a skeptic tells me that a business-to-business company can’t sell using social media, I flip over to YouTube and demonstrate one of the greatest social media storytelling..