Digital storytelling goes authentic, thanks to Chipotle’s Scarecrow
In the classic film,The Wizard of Oz, a motley crew of a tin man, a cowardly lion and a scarecrow...
Professional Storytelling and Strategic Communication Perspective Blogs : story (2)
Gary V: Why storytelling matters in business and social media
On stage and online, most savvy business leaders know him simply as Gary V. In real life and in...
The Red Cross: Why authentic storytelling beats traditional marketing
One of the most intriguing and powerful examples of storytelling is now underway on the Internet...
The science that proves the effectiveness of storytelling in business
For several years now, marketers have been trying to convince business leaders around the world...
Will It Blend? With fluent storyteller Tom Dickson, yes!
When a skeptic tells me that a business-to-business company can’t sell using social media, I flip...
The value of trust: Stephen Covey’s lessons for Penn State
The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn...
The Three Points to Have a Story Worth Telling
New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending...
What Carl Jung teaches us about contemporary PR
Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture,...
The Immediacy of Social Media: Are Expectations Too High?
Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of...
Before Usain Bolt, Steve Prefontaine was the story of speed
This blog is usually filled with discussions and perspectives on the importance and technique of...
It's about the content, not the pipes!
Forgive me, but aside from the horrible economy,2009is starting to sound a lot like1999at the...