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Professional Storytelling and Strategic Communication Perspective Blogs : public relations (2)

What Carl Jung teaches us about contemporary PR

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture, and in turn, business communications, than Swiss psychologist Carl Jung..

How do you influence perception so that it becomes reality?

Although the 2010 mid-term elections are long over, Wednesday, Jan. 20, marked one of the first milestones in the outcome of those elections: the Republican-led House voted to..

Do polarizing campaigns deliver results?

A bizarre media report here in our great hometown of Pittsburgh this weekend really had me scratching my head. Apparently a local advertising firm developed what several business..