Professional Storytelling and Strategic Communication Perspective Blogs : public relations

5 Core Crisis Management Philosophies

Storylines Live Episode 7: Positive Storytelling and Finding the Right Fit with Jody Fisher

Experienced PR professional and former radio journalist Jody Fisher joins Paul in episode 7 of Storylines Live to discuss the impact of positive storytelling in PR and building..

The Present and Future of PR: Applying the Right Mix of Content and Storytelling for Business Growth

The continuing explosion of content creation tools online is in many ways a sign of how far we have come since the early days of PR and marketing, and the wealth of resources we..

A marketer’s (and customer’s) love letter to Bath & Body Works

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright spot..

Fear-based marketing campaigns are not always the right approach

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with the..

Uncovering compelling human interest stories to promote an event

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially..

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about.

Writing What You Don't Know

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to..

Use Humor For Your Communications Strategy

Marketing lessons from Miracle on 34th Street

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you..

5 PR lessons from the 2016 presidential election

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and..

Tips for Acknowledging a Public Tragedy

These days it seems we are surrounded by the destruction of senseless acts of violence. It sometimes feels as if the ground we walk on may suddenly collapse underneath our feet..

GE’s Digital Storytelling Strategy Makes a Turbine The Hero

At WordWrite Communications, we often talk about the difference between advertising and public relations—the overall ineffectiveness of most ads and why we believe Story should..

Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching one of their..

The value of trust: Stephen Covey’s lessons for Penn State

The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death..