Experienced PR professional and former radio journalist Jody Fisher joins Paul in episode 7 of Storylines Live to discuss the impact of positive storytelling in PR and building..
The continuing explosion of content creation tools online is in many ways a sign of how far we have come since the early days of PR and marketing, and the wealth of resources we..
A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright spot..
A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with the..
Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially..
There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to..
This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you..
While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and..
These days it seems we are surrounded by the destruction of senseless acts of violence. It sometimes feels as if the ground we walk on may suddenly collapse underneath our feet..
At WordWrite Communications, we often talk about the difference between advertising and public relations—the overall ineffectiveness of most ads and why we believe Story should..
I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching one of their..
The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death..
