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Professional Storytelling and Strategic Communication Perspective Blogs : pr strategy

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had..

How to reach out to media during COVID-19 pandemic

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to saw paper..

Crisis Response Phase Three: Sharing your story when the coronavirus crisis is over

It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present.

Can We Learn Marketing and PR Tips from Real Housewives of Reality TV?

I admit it. I watch reality shows. If there is a housewife in a city or an attractive 20-something looking to find love, you will most certainly catch me watching one of their..