Professional Storytelling and Strategic Communication Perspective Blogs : owned content

Brand Journalism: Why more marketers have become publishers too

A version of this post previously appeared on the Public Relations Professionals of India blog.

It’s time to have a conversation about conversational marketing

When states initially moved into quarantine and lockdown procedures in March, the hope was the curve would be flattened and life would return to somewhat normal. Unfortunately,..

Invest time in writing original content to generate traffic and leads