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Professional Storytelling and Strategic Communication Perspective Blogs : media relations

Storylines Live Episode 7: Positive Storytelling and Finding the Right Fit with Jody Fisher

Experienced PR professional and former radio journalist Jody Fisher joins Paul in episode 7 of Storylines Live to discuss the impact of positive storytelling in PR and building..

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had..

How to reach out to media during COVID-19 pandemic

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to saw paper..

Interview fails: What to learn from 5 bad media moments

For those unacquainted with having a recorder in their face, a reporter rattling off rapid-fire questions at them, or the lights, cameras and uncomfortable actions of the media..

Break free from tired press release quotes with these tips

Uncovering compelling human interest stories to promote an event

Time-honored traditions and events are part of the fabric of our lives. They warm the heart, soothe the soul and give us something to treasure and be grateful for, especially..

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about.

Classic storylines that create success in communications

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling.

Storytelling: Why it matters more than any other marketing approach

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story.

The PR Debate: Old School vs. New School PR

Until social media came along, the public relations field had remained relatively unchanged, save for the technology used to identify reporters and distribute press releases. Now,..
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