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Professional Storytelling and Strategic Communication Perspective Blogs : media communications

Modern crisis management and issues management are two sides of the same coin

Recently, we were privileged to conduct presentation skills training for one of the largest and most highly respected non-profit organizations in the country.

Marketing beyond COVID-19: How to get back to regularly scheduled programs

This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had..

How to reach out to media during COVID-19 pandemic

I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to saw paper..