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Professional Storytelling and Strategic Communication Perspective Blogs : marketing strategy

The pursuit of the White Whale: Marketable authenticity

Is authenticity still authentic if it’s self-serving?

The power of audio in telling your brand's story

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going up. Since..

Storytelling: Why it matters more than any other marketing approach

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story.
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