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Professional Storytelling and Strategic Communication Perspective Blogs : marketing lessons

Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet

A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling...

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a..

Differentiation drives your organization’s digital marketing success

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their..

Classic storylines that create success in communications

This is a story of Carl and Joe. I don't know if Carl and Joe ever met, but they were certainly fellow travelers. Their shared passion: storytelling.

Three Marketing Lessons from Coca-Cola

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