Professional Storytelling and Strategic Communication Perspective Blogs : marketing

Storylines Live Episode 3: Achieving Law Business Growth with Steve Fretzin

In episode three of Storylines Live, Paul welcomes legal business development coach Steve Fretzin to discuss his personal and professional journey, and how he leverages the power..

Credentials are great — but they’re only details in your Story

“You have two letters trailing your name and they start with an ‘M, you say? Won’t that look good on an ‘About Us’ page — you’re hired.”

A marketer’s (and customer’s) love letter to Bath & Body Works

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright spot..

Fear-based marketing campaigns are not always the right approach

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with the..

Storytelling: Expectations versus reality

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is..

Marketing lessons from Miracle on 34th Street

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you..