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Professional Storytelling and Strategic Communication Perspective Blogs : internal communications

Trustworthiness in the Media

Trustworthiness. Is this something you can really rate and measure? According to Facebook, yes. The Washington Post recently reported on the social giant’s new rating system,..

Writing What You Don't Know

There’s an old saying in the literary community, “write what you know.” Ideally, writers across our industry—bloggers, content marketers, social media managers— would be able to..

What is the right employee communications strategy for your team?

There is an old story about the building of a cathedral. The patron who has largely funded construction has asked for a tour of the building site, and the architect and foreman..