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Professional Storytelling and Strategic Communication Perspective Blogs : digital marketing

3 tips to maximize your digital ad strategy during a crisis

At WordWrite, we believe there are only four types of crises, and most are predictable:

The Power of Inbound Marketing: Unlocking Success for Your Business

What is Inbound Marketing and Why Should You Care?

Bring your marketing to life with augmented reality

Recent projections suggest the amount of time spent on media in the U.S. averages 13 hours and 35 minutes per day. With all of this screen time, marketers should have a captive..

The power of audio in telling your brand's story

Advertising is one of the most powerful and widespread tools a brand can leverage — total U.S ad spend reached a staggering $151 billion in 2018, and it’s only going up. Since..

Your digital marketing strategy starts with a great brand personality

Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company..

Google Ads - Should I incorporate them in my marketing strategy?

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason — someone paid the..

The Immediacy of Social Media: Are Expectations Too High?

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of the day” is followed and understood. Having made strong impact as real-time,..