Professional Storytelling and Strategic Communication Perspective Blogs : crisis communications (2)

Effective crisis communication during outbreaks depends on authenticity, not hope

Fear-based marketing campaigns are not always the right approach

A few days after the Parkland shooting in 2018, I got an email forward from my mother. She was outraged after receiving a promotion from a well-known national retailer with the..

Storytelling in a crisis: Why you need your Capital S Story

Check your phone, computer or TV: Everywhere you look these days, it’s crisis, crisis, crisis. Sometimes it looks as if every pocket of our world is lurching from crisis to crisis.

5 surprising things you'll gain from a media training session

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about.