The COVID-19 crisis needs planning, not partisanship or platitudes
The hope as the initial wave of COVID-19 spread across America in March was for the curve to...
Professional Storytelling and Strategic Communication Perspective Blogs : covid-19
Marketing beyond COVID-19: How to get back to regularly scheduled programs
This month, we were supposed to be launching a National Safety Month campaign for a client. We...
The value of an authentic story has never been more clear
As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last...
Punctuating the Boredom of Your Self-Quarantine
You would’ve thought someone had invented a proven vaccine for COVID-19.
How to reach out to media during COVID-19 pandemic
I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...
Crisis Response Phase Three: Sharing your story when the coronavirus crisis is over
It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe...
What businesses should be doing during the first phase of the COVID-19 crisis
In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen...