Why 'S' For Story Should Come Before 'B' For Brand In The Marketing Alphabet
A version of this blog post appeared previously on the Forbes Agency Council blog.
Over the last...
Professional Storytelling and Strategic Communication Perspective Blogs : communications strategy
Marketing beyond COVID-19: How to get back to regularly scheduled programs
This month, we were supposed to be launching a National Safety Month campaign for a client. We...
Your Crisis Plan Checklist For A 'Sunny Day'
Most crises are predictable.
Punctuating the Boredom of Your Self-Quarantine
You would’ve thought someone had invented a proven vaccine for COVID-19.
How to reach out to media during COVID-19 pandemic
I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read...
Crisis Response Phase Three: Sharing your story when the coronavirus crisis is over
It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe...
What businesses should be doing during the first phase of the COVID-19 crisis
In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen...
Providing value in the 21st century
My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes....
What in-flight magazines can teach us about brand journalism
The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to...
Storytelling: Words still matter in social media —even in video!
Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and...