A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling...
This month, we were supposed to be launching a National Safety Month campaign for a client. We started the materials, began developing a video series and wrote content. We had..
I’ll be honest, I am growing a bit tired of the how-to-do-X-during-COVID-19 blogs. If I read another “How to make face masks from scraps of wrapping paper” or “How to saw paper..
It may be hard to imagine now, but some day the hashtags #COVID-19 and #coronavirus will describe a time in our past, rather than the unstable present.
In just a matter of days, COVID-19 has taken a toll on nearly all businesses. You’ve probably seen a variety of emails and social media posts giving company updates on how they..
My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I enjoy going to the..
Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators.
