Recently, we were privileged to conduct presentation skills training for one of the largest and most highly respected non-profit organizations in the country.
Music has always been a huge part of our Chief Storyteller, Paul’s, life. In fact, his dad’s old accordion is an instrument he still picks up to play to this day. If you didn't..
If you didn’t catch our Storylines newsletter this month, we shared an acronym using our name – WordWrite – to get you thinking about strategic business planning in the new year...
The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.
It’s easy for employees and ordinary people to imagine C-Suite leaders operating from the vantage point of an ivory tower, sitting at the top of the organizational totem pole and..
I’m sure it comes as no surprise to most of you that engaging with consumers through compelling storytelling is an essential part of marketing in the business-to-consumer (B2C)..
All great leaders feel stuck at one point or another. They can clearly visualize where they want to go and who they want to reach in their marketing efforts, but their branding..
The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics, “Godfather” films (OK, that’s debatable) and, of course, elements of stories.
A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients,..
A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling...
The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a..
To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling.
