The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.
It’s easy for employees and ordinary people to imagine C-Suite leaders operating from the vantage point of an ivory tower, sitting at the top of the organizational totem pole and..
I’m sure it comes as no surprise to most of you that engaging with consumers through compelling storytelling is an essential part of marketing in the business-to-consumer (B2C)..
All great leaders feel stuck at one point or another. They can clearly visualize where they want to go and who they want to reach in their marketing efforts, but their branding..
The best things come in threes — flavors in Neapolitan ice cream, laws of thermodynamics, “Godfather” films (OK, that’s debatable) and, of course, elements of stories.
A version of this blog post appeared previously on the Forbes Agency Council blog. As a consultant focused on uncovering, developing and sharing the great stories of our clients,..
A version of this blog post appeared previously on the Forbes Agency Council blog. Over the last decade, the field of brand marketing has discovered the power of storytelling...
The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a..
To the sometimes frightening list of things that machines may do better than humans, university researchers are adding the art and science of storytelling.
As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints.
On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John Lewis..
