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Professional Storytelling and Strategic Communication Perspective Blogs : business story

Storylines Live Episode 10: Exploring the Art of Connection and Workplace Empowerment with Eric Guy

In Episode 10 of Storylines Live, host Paul Furiga spoke with Eric Guy, a long-time friend and client of WordWrite, and a trailblazer in fostering employee engagement and..

Storylines Live Episode 9: Growing and Marketing Your Law Firm with Ken Hardison

Our ninth episode of the Storylines Live podcast features host Paul Furiga’s insightful discussion with Ken Hardison, a seasoned legal marketer and founder of the Personal Injury..

Storylines Live Episode 8: Building Relationships and Nurturing Trust with Susan Finch

In this installment of Storylines Live, host Paul Furiga delves into the world of business storytelling with marketing and content strategist Susan Finch. In her work at Susan..

Storylines Live Episode 6: Custom Solutions for Business Growth with Diane Helbig

WordWrite is back with another exciting episode of Storylines Live, where we chat with Diane Helbig, an accomplished business and leadership development advisor, author, speaker..

Storylines Live Episode 5: Understanding the Value of People in Business with Dave Bookbinder

In episode 5 of Storylines Live, Paul Furiga, WordWrite chief storyteller and podcast host, chatted with Behind The Numbers host Dave Bookbinder about the often-underestimated..

Storylines Live Episode 4: Unleashing the Power of Partnership with Connie Whitman

Episode four of Storylines Live features Paul’s conversation with Connie Whitman, the leader of Changing the Sales Game, a consultancy that helps business leaders close the gap..

Storylines Live Episode 3: Achieving Law Business Growth with Steve Fretzin

In episode three of Storylines Live, Paul welcomes legal business development coach Steve Fretzin to discuss his personal and professional journey, and how he leverages the power..

Storylines Live Episode 2: Unlocking the Power of Business Storytelling with Christoph Trappe

In the second episode of the Storylines Live podcast, WordWrite chief storyteller Paul Furiga chats with Christoph Trappe, a top global podcaster and director of content strategy..

Great content is still king for marketing ROI

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.

Storylines Live Episode 1: Maximizing the Value of User-Generated Content with Jason Falls

In the ever-evolving world of digital marketing – where everyone has a “brand” and people are constantly searching for new ways to market themselves as “influencers” – the role of..

The Present and Future of PR: Applying the Right Mix of Content and Storytelling for Business Growth

The continuing explosion of content creation tools online is in many ways a sign of how far we have come since the early days of PR and marketing, and the wealth of resources we..

Credentials are great — but they’re only details in your Story

“You have two letters trailing your name and they start with an ‘M, you say? Won’t that look good on an ‘About Us’ page — you’re hired.”

Speak Up: How (and Why) to Podcast Your Business Story

Raise your hand if you’ve listened to a podcast in the past month.

An Archetype in Action: What a Toy Store Teaches Us About Living Your Story

It’s hard to find a better definition of a “brick-and-mortar store” than LEGO’s New York City shop. (Yeah, yeah, mortar and plastic bricks don’t exactly blend well, but what pun..

WHOGAS & WIIFM: What a Pair of Absurd Acronyms Reveal About Effective Business Storytelling

Everyone knows about the classic 5 W’s of journalism — who, what, when, where and why — and that it’s the last one that’s so crucial to a good story. I’d add another helpful, if..