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Professional Storytelling and Strategic Communication Perspective Blogs : brand journalism

Brand Journalism: Why more marketers have become publishers too

A version of this post previously appeared on the Public Relations Professionals of India blog.

Punctuating the Boredom of Your Self-Quarantine

You would’ve thought someone had invented a proven vaccine for COVID-19.

Successful brand journalism: It’s all about great storytelling

Why are so many organizations creating brand journalism platforms in the 21st century?
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