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Professional Storytelling and Strategic Communication Perspective Blogs : authentic story

Storylines Live Episode 9: Growing and Marketing Your Law Firm with Ken Hardison

Our ninth episode of the Storylines Live podcast features host Paul Furiga’s insightful discussion with Ken Hardison, a seasoned legal marketer and founder of the Personal Injury..

How to make your story drive results for your organization

Communicators, marketers and business leaders agree: great storytelling is a key pillar of success for an organization. Yet it's the most misunderstood skill for communicators,..

Wanamaker, Powers & the Squandered Legacy of 19th Century Ad Men

Born in 1838 as the son of a brickmaker, department store pioneer John Wanamaker changed the way the world shops. He introduced guaranteed pricing and money-back guarantees, and..

Harnessing the power of authentic stories in a fact-disputed world

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints.

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John Lewis..

The value of an authentic story has never been more clear

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos.

What Fred Rogers teaches us about journalism — and storytelling

It’s fitting that the release of “A Beautiful Day in the Neighborhood,” the feature film celebrating public TV icon Fred Rogers, was timed to coincide with the holidays.

The pursuit of the White Whale: Marketable authenticity

Is authenticity still authentic if it’s self-serving?

Identifying the Characters in Your Business' Story

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least.

Storytelling: Words still matter in social media —even in video!

Storytelling is the pinnacle of communications. But it's also the most misunderstood marketing and communications approach of all the tools in the arsenal of great communicators.

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending pursuit to communicate effectively, managers and marketers alike are making “new”..

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of telling meaty stories with context, enlightenment for audiences and above all..