Four characteristics of successful leadership during a crisis

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch

Effective leadership is under a microscope, now more than ever.

Unprecedented political partisanship, economic crises (both real and imagined),  social justice issues, and the actual definition of truth itself have magnified both the positive and negative characteristics of what we view through that lens.

Many people are now living in a full-blown existential crisis, and they need to look past their chosen political party or leaders for guidance. Increasingly, our belief is that guidance and support should come from the organizations we choose to align ourselves with, both professionally and as partners or consumers.

Having been fortunate enough to play a sport in college and then coach others who attained even higher levels of athletic success the better part of the last 20 years, I often draw parallels between running a company and being in charge of a team.

A coach's primary motivation should be squarely centered on helping his or her players reach their potential as people first, and players second. 

Within that context, here are several characteristics of effective leadership, especially during periods of crisis.

You’re here to help your people. They’re not here to help you. Share the knowledge you’ve learned so those you lead can find solutions to the problems keeping them from reaching their goals. As the quote at the top of this piece suggests, good leaders find joy and fulfillment from the success of others, not in praise for themselves.

Remember, you can’t be an effective leader without sharing a piece of yourself, so be open and vulnerable. Provide stories of challenges you’ve faced personally. Describe how you were able to overcome them. Invest emotional currency in those you lead. People want empathy and understanding from those they follow, not certainty.

During a time of crisis, effective leaders need to inform, reiterate and reinforce. In other words, tell your audience what you honestly know is happening, describe it to them again so they clearly comprehend and then communicate it one more time. Give everyone a roadmap and timeline.

Uncovering, developing and sharing what we call your Capital S Story — the authentic story that explains why someone would buy from for you, work with you, invest in you, or partner with you — becomes even more critical during the current crises. A well-defined Capital S Story gives you credibility and a significant amount of emotional currency when you need to relate on a deeply personal level with your internal and external stakeholders. Bluntly put, it gives you the benefit of the doubt and buy-in when you need it the most.

We are a society that loves to forgive. We accept imperfection. We understand people make mistakes, even big ones. What we don’t (or at least shouldn’t) tolerate is a lack of responsibility from the top. “Uneasy lies the head that wears a crown,” as written in Shakespeare’s “Henry IV, Part 2.” You’re in charge, so in exchange for likely receiving too much credit, you also have to accept the lion’s share of blame.

Trust is everything. Don’t tell me the sun is shining when I’m getting soaked. We can take bad news. Admit when you don’t have all the facts, emphasize how hard you’re working to get the information and assure us you’ll let us know when you have it. In other words, be accountable.

Inspiring confidence — in times both good and bad — is the hallmark of strong leadership, whether it’s in sports, the boardroom or on an actual battlefield. As described by the late former Secretary of State Gen. Colin Powell, "Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership."

As we find ourselves facing so many challenges on an almost daily basis, ask yourself, “How many of the attributes above do I demonstrate as a leader?”