Storytelling: Expectations versus reality
Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it...
Paul Furiga
Successful brand journalism: It’s all about great storytelling
Why are so many organizations creating brand journalism platforms in the 21st century?
5 PR lessons from the 2016 presidential election
While determining the winner of the presidential election matters to American democracy, public...
Nike and Southwest: brands whose great stories drive results
Let’s name drop for a minute. Nike. Southwest. What do those names mean to you?
Storytelling: Why it matters more than any other marketing approach
If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a...
Gary V: Why storytelling matters in business and social media
On stage and online, most savvy business leaders know him simply as Gary V. In real life and in...
Storytelling, John Wanamaker and fixing marketing communications
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."-...
The value of trust: Stephen Covey’s lessons for Penn State
The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn...