Paul Furiga

Storytelling: Expectations versus reality

Whether you surf the internet, peruse the Amazon best-seller lists or scroll through your email, it seems the marketing buzzword you’ll find most often these days is..

Successful brand journalism: It’s all about great storytelling

Why are so many organizations creating brand journalism platforms in the 21st century?

5 PR lessons from the 2016 presidential election

While determining the winner of the presidential election matters to American democracy, public relations professionals don’t need to wait for the ballot count — the votes (and..

Nike and Southwest: brands whose great stories drive results

Let’s name drop for a minute. Nike. Southwest. What do those names mean to you?

Storytelling: Why it matters more than any other marketing approach

If a truth is actually universal, it should generate unanimous agreement. Here’s one: We all love a great story.

Gary V: Why storytelling matters in business and social media

On stage and online, most savvy business leaders know him simply as Gary V. In real life and in business, those who know his story best know him as Gary Vaynerchuk, serial..

Storytelling, John Wanamaker and fixing marketing communications

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." - Legendary department store magnate John Wanamaker

The value of trust: Stephen Covey’s lessons for Penn State

The passing of values guru Stephen Covey and the announcement of stiff NCAA sanctions against Penn State football share more than the coincidence of timing. Covey’s July 16 death..