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John Durante

The Three Points to Have a Story Worth Telling

New times sometimes call for new, (and sometimes not so new) approaches. In the never-ending...

What Carl Jung teaches us about contemporary PR

Few psychologists (save Freud and Benjamin Spock) have had as wide an impact on popular culture,...

The Immediacy of Social Media: Are Expectations Too High?

Some areas of “new” media (or what others call “immediate media”) are widely altering how “news of...

Three Ways Social Media Can Add to the Marketplace of Ideas

In trying to tell influential stories, I am constantly aware of the age-old concept of “the...

Before Usain Bolt, Steve Prefontaine was the story of speed

This blog is usually filled with discussions and perspectives on the importance and technique of...

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