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Jeremy Church

Four characteristics of successful leadership during a crisis

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about others." — Jack Welch

3 tips to maximize your digital ad strategy during a crisis

At WordWrite, we believe there are only four types of crises, and most are predictable:

Great content is still king for marketing ROI

The menu of tools for sharing marketing collateral continues to expand, but CMOs continue to crave unique content when it’s time to deliver bang for their buck.

Differentiating your business depends on driving your story, not your brand

In a quiet scene before the riveting climax of “Skyfall” – which I believe is the best James Bond film of the past 50 years – the caretaker of OO7’s childhood home discusses his..

The best way to reach journalists is the most obvious: Start with a good story

The principle of Occam’s razor suggests the simplest solution is almost always the best. Against the backdrop of an increasingly complex world where news is constantly changing, a..

Differentiation drives your organization’s digital marketing success

More than a year into the COVID-19 pandemic, no one will be surprised to learn B2B and B2C businesses have become increasingly reliant upon digital marketing to increase their..

Harnessing the power of authentic stories in a fact-disputed world

As this past election revealed, we remain as divided as ever, entrenched on our respective sides of the political fence, often unwilling to even consider opposing viewpoints.

The COVID-19 crisis needs planning, not partisanship or platitudes

The hope as the initial wave of COVID-19 spread across America in March was for the curve to flatten and cases be on the decline by August. As Yogi Berra famously said, “It’s déjà..

The value of an authentic story has never been more clear

As we enter the summer of 2020, Americans would be hard pressed to remember a time in the last half century that has featured more physical, emotional and economic chaos.

Providing value in the 21st century

My colleagues at WordWrite often joke about my unofficial role as an expert on famous film quotes. I’ve come by that title honestly — it’s no secret how much I enjoy going to the..

Hey, Just As Long As They Spelled Our Name Right!

In any given year, we typically handle about 12 crisis situations for clients – 10 of which you will never hear about.

“PESO”: Why it’s essential for marketing ROI

At WordWrite, we’re hesitant to label ourselves strictly a “PR” agency, because that doesn’t describe the full scope of value we provide to our clients.