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A marketer’s (and customer’s) love letter to Bath & Body Works

A recent article in The Washington Post reported record sales for the popular beauty brand Bath & Body Works, which has enjoyed 40 straight quarters of growth. A rare bright spot..

Marketing lessons from Miracle on 34th Street

This past Thanksgiving, my family kicked off the Christmas season in our traditional fashion by tuning in to our favorite holiday movie: Miracle on 34th Street. For those of you..
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