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Dan Stefano

Brand Journalist at WordWrite Communications.

(Really) Old Lessons in Storytelling for Modern Marketers

The cliched phrase about whether mature, experienced individuals have the capacity to learn fresh skills has it wrong.

An Authentic Story: John Lewis and ‘Good Trouble’

On March 7, 1965, the day that would be remembered as “Bloody Sunday” for the brutal attack against civil rights marchers on the Edmund Pettus Bridge in Selma, Ala., John Lewis..

Punctuating the Boredom of Your Self-Quarantine

You would’ve thought someone had invented a proven vaccine for COVID-19.

Lessons in Trustworthiness from People Who Don’t Trust Easily

It can be easily given and even easier to break. Sometimes, it’s difficult to earn but resolute once shared. It’s a key to relationships, both personal and in business. It might..

Identifying the Characters in Your Business' Story

Shakespeare – love him, hate him or resent him for bringing down your grade in high school English – was right about one thing, at least.

What in-flight magazines can teach us about brand journalism

The seatbelt sign is off. Your tray table is down. You’re settled in for a two-hour flight to Chicago. What’re you going to do once you land?
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